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Offline | Tetley Tea 

Tetley Tea

The brief:
Tetley are well known as one of the leading tea brands in the UK. As well as traditional teas they also produce fruit and herbal teas, and decaffeinated blends.

Tetley has been a WiseTiger client since 2003. Our original brief was to design and produce regular trade advertising for the convenience store market, and since 2006 to design and produce their in-house magazine, World of Tetley. Tetley’s brief has always been to create vibrant, engaging and appropriate on-brand design and communication.

     
 
         

Trade advertising:
Adverts follow an advertorial design style and are placed in publications such as The Grocer. Aimed at convenience store owners, their objective is to inform shop owners about the value associated with the Tetley brand. They include information about Tetley products, buying trends and promotions – and even graphics and advice on profitable shelf-stacking. The ads have proved so successful that some of them have been re-printed separately and used to support other marketing initiatives.

World of Tetley:
World of Tetley is a quarterly internal comms magazine, produced as an Interactive PDF eBook and distributed worldwide by email to save on production costs and postage. Featuring a series of short articles and stories, we overhauled the old design into a lively, magazine-style publication. The interactive elements include page navigation, external website links and an online feedback form for staff to contribute to the publication.

“Excellent, thank you – without being too cheesy this is the best experience I have ever had working with a design team. I shall recommend you to all and sundry!”
Fiona Reavely, Tetley

For more information:
Email us at   or call Simon Verrall at WiseTiger on 01252 731330.

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