Websites & internet strategy
		Podcasting, Podcasts, Audio & Marketing strategies to help businesses grow and improve their profitability.						t: +44 (0)1252 731330  e:
		Online | Podcasting Services Podcasting Services Podcasting is a growing feature of online information provision, and the ease and convenience of downloadable audio files from PCs to iPods, mp3 players, and even mobile phones is changing the way that people source information. Podcasts have the added advantage of being portable, listened to on the move in addition to being available on a website. Via a simple xml feed URL, podcasts can be subscribed to, thereafter they will always delivered in an individual’s PC or MP3 player. This way you can automatically push your news and information direct to customers and stakeholders rather than relying on them to repeatedly come to your site to find the information they are looking for. A smart podcast should ideally do the following things: inform and entertain, adding colour to your online information offering summarise key information in an easily digestable form give customers enough information in synoptic form to drive them through to longer sources of information available from your website engage your customers and stakeholders in a way that keeps them up to date with your news and developments What type of podcast do I need? As the saying goes, there is more than one way to skin a podcast. We can offer the following podcasting options to help you decide how podcasting most appropriately suits your needs. Take a look at our suite of podcasting options, or call our team to discuss a tailor-made audio solution for your website. * Top Dog * Conference & Event podcasts A narrative solo voice podcast, usually the Chairman or Chief Executive of a company who needs to succinctly summarise company performance or announce new initiatives or corporate developments. Be warned – less is more! WiseTiger can work with you to edit a top dog podcasting script and produce your audio which should ideally run to no more than 10 minutes of edited audio. Listen to our Top Dog testimonial, the editor of the world famous Lancet medical journal introducing their first audio venture… top dog podcast.mp3 Running an event or conference? Need to record an AGM? Involved at an exhibition or external meeting and want your customers to be with you? We can offer meeting/conference recording facilities, and can grab the best moments and work them up into a highlights package of interest to your customers. Listen to The Lancet medical journal introducing an international symposium on cancer management in Singapore… Conference podcast.mp3 Organising a press conference to launch a new product or announce some news? We’ll record and edit it for you, and produce a summary podcast for online posting… press conference podcast.mp3   * Newscasts * On location podcasts Are you constantly generating news but don’t have time or the right medium to communicate it to your customers? Let WiseTiger produce a news podcast for you, as often as you need to get the messages out. We can interview you down the line from our podcasting studio – you only need to be in a quiet place and on the end of a telephone. Need help with scripting? We can take care of this too, along with audio production and editing. Listen to the examples below, including a two-way interview or a straight narrative of news… two way podcast.mp3 news podcast.mp3 Do you need a more leisurely and interactive podcast to detail the wide range of features offered by your organization? Need the voices of your staff and customers to be heard? Let WiseTiger come to you to capture the sounds and spirit of your organization and its work. Perhaps you have a brochure or prospectus published online; complement this with an audio tour of your offerings with a feature podcast to bring your brochure to life. Listen to The Lancet’s podcast on location – recognize the interviewee?! on location podcast.mp3   * ‘Meet the staff’ podcasts… For larger companies podcasting is a new and innovative way of developing internal communications. WiseTiger can help you plan a series of internal podcasts to help you showcase the inner workings of your business to inform and motivate staff at all levels of your organisation. Listen to the Lancet interviewing a nurse working at an orphanage in northern Uganda… meet the staff podcast.mp3   Talk to us if you'd like to learn more about our Website Email Marketing Module or how our Email marketing services can help you develop more business through your website. Read our client list for more examples, case studies and testimonials...						SUBSCRIBE: Subscribe to 'wisewords' - our FREE email newsletter which is full of news and tips to help your business succeed. CASE STUDIES: Read online case studies Read offline case studies Read integrated case studies or download our latest below:  Xeretec case study: the UK's number one Xerox Premier Partner [314kb] View our client list

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