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		Resources Related links and articles we've recently read and enjoyed. Viral challenge Find out why virals are THE must-have marketing tool. .Net Magazine   Permission Marketing Internet marketing pioneer Seth Godin says he wants to change the way almost everything is marketed to almost everybody. Will you give him permission to come in and show you the future? FastCompany Magazine   Welcome to the 'Age of Marketing' Marketing is taking an increasingly important role in business strategies, as firms look for innovative ways to attract new customers and retain existing ones. NetImperative   Strategic use of design Design runs deeper than look and feel - it can help you decide what you do and how you do it. The Design Council   Business attitudes to design The more successful businesses are, the more likely they are to use design. The Design Council   Building an email distribution list The basics of mail marketing from the Institute of Directors. IoD   Developing an e-Marketing plan Practical e-Marketing advice for business from Business Link and the DTI. Business Link - DTI   What is a Trademark? Practical advice on trademarks; what they are, why they are important, and how to register them. The Institute of Trade Mark Attorneys   Redefining 'Good design is good business' Good design is part of the theatre of how businesses present themselves to their customers, employees, shareholders, competitors, professional peers and their community. Design Management Institute   Internet Advertising to Double in Five Years By 2010, spending on Internet advertising will account for 10 percent of total U.S. ad dollars, according to "The Changing Face of Advertising in the Digital Age" from Parks Associates. ClickZ Network   'Best Blogs on the Net' honoured The best of the web's blogs - online diaries or websites - have been recognised by the annual Bloggies awards. BBC News The second coming of the web... And this time, it's Your Web. People increasingly are taking an active part in creating their online lives. Business Week Online   Directories http://www.web-design-directory-uk.co.uk/						SUBSCRIBE: Subscribe to 'wisewords' - our FREE email newsletter which is full of news and tips to help your business succeed. CASE STUDIES: Read online case studies Read offline case studies Read integrated case studies or download our latest below:  Xeretec case study: the UK's number one Xerox Premier Partner [314kb] View our client list Good Site? Vote at: Directory

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