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iHobo screen grab

The MediaGuardian Innovation Awards 2011

The iHobo website and App is a brilliant piece of awareness marketing

Digital inspiration for a Monday morning

Have you been wondering what’s hot in 2011?

Well, The Guardian has just announced the winners of their digital communication, technology innovation awards. Winners include The Tate, Nike and Nokia – but look out for some of the other entries from the public sector, charities and the ‘free to enter’ category.

My favourite is iHobo. A great piece of awareness marketing, with a fun iPhone App and a serious message.

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Simon Verrall

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