Getting the business message across using facebook

April 13th, 2011

Interesting article about Airmiles and Facebook.

Further evidence (should it be needed!) that social media is a vital part of the relationship between businesses and their customers. Interviewed in Marketing magazine, Airmiles say that “with statistics revealing 50% of UK Facebook users log on each day, and with many of our members regularly using online media to search for good deals, Airmiles has this launched the app to give instant access to the best travel and reward deals.”

This is a well thought-out and well-targeted campaign. Airmiles have recognised that people search for travel deals online – so have taken their offers directly to them via Facebook rather than waiting to be found elsewhere.

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2 Responses to “Getting the business message across using facebook”

  1. Myjnie says:

    Hi there would you mind letting me know which hosting company you’re working with? I’ve loaded your blog in 3 different web browsers and I must say this blog loads a lot faster then most.

  2. Andrew says:

    Hi Myjnie, Thanks for the complement – we host or own blog. We also provide hosting services to our clients.

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