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Creating video for business websites

A good example of an online web short from IBM

For a few years now we’ve been involved with creating online video, most recently with a series of case studies for CRM and BI technology solutions company Acrotrend.

Web videos are becoming increasingly important for many corporate websites. Not only do they make the visitor experience to the website more appealing, there’s also plenty of evidence that they increase enquiries and generate leads.

Here’s an example of a web video from IBM that was sent to me by one of our clients. It’s neat, well-produced, uses animated graphics and key words as part of the pitch, features real people using there own words – and is short, succinct and to the point. It’s a great use of 2 minutes of film.

Simon Verrall

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