One of the big advantages of digital marketing is that everything can be measured. And using that data, you can conduct highly targeted marketing based on location, demographics, even individual behaviour on a website. It’s tempting for online marketers to leave the uncertainty of the real world alone entirely. But no matter how digital we get, we are still made of flesh and blood…
The machines are taking over in marketing. One of the big advantages of the big shift online is the sheer amount of data available to aid decisions – and the sheer amount of automation that can be done off the back of that data. The tools have never been more widely available, or affordable. As such, there’s no excuse for any business not to…
On 25th May 2018, the EU General Data Protection Regulation (EU GDPR) comes into force, replacing the Data Protection Act. It’s tougher, more wide-ranging, and carries a maximum fine of €20 million, or 4% of global turnover, whichever is higher. Time to get prepared. Who GDPR applies to Anyone who holds data on EU citizens will be subject to the regulations. What counts as…
Digital ad spending outstripped TV in 2016, mostly because of mobile. Why has digital advertising grown so much? And what does this mean for marketers?
Native Advertising is touted as the Hot New Thing for marketing in 2017. You’ve undoubtedly seen some already. Swiping through your morning New York Times, you’re transported away from the endless slew of Trump you were ‘enjoying’ into something or other about Wi-Fi connected sinks, a “Paid Post” by Philips. It looks, sounds and reads like the rest of the NYT but it’s been…
Web design is opening up in 2017. Big, bold imagery, functional animation and unshackling from old conventions. Prepare yourself with Wisetiger wisdom.
The New Year is upon us! Between the prosecco hangovers and stale mince pies, what better time for a dose of professional reflection? When the cinnamon crust has cleared from our eyes and we resolve to up our game in the 12 months ahead, what digital marketing trends should we be looking out for?
This will be the final version of my “Why Mobile in……” presentation. I’ve created one of these presentations, around this time of year, for the past 3 years to help explain why it was important to take “mobile” as a channel seriously. The presentations were designed to encourage our clients and to make the jump to a responsive design website sooner than later. I’m…
About this time last year I created a presentation to help our clients with some simple and compelling insight into ‘Mobile’ marketing statistics. These stats, I felt, made the reasoning behind developing a mobile website strategy compelling.
Many organisations are using social media to reach their audience. Many organisations are using email marketing to reach their audience. And of course all organisations have a website to attract their audience.