One of the big advantages of digital marketing is that everything can be measured. And using that data, you can conduct highly targeted marketing based on location, demographics, even individual behaviour on a website. It’s tempting for online marketers to leave the uncertainty of the real world alone entirely. But no matter how digital we get, we are still made of flesh and blood…
The machines are taking over in marketing. One of the big advantages of the big shift online is the sheer amount of data available to aid decisions – and the sheer amount of automation that can be done off the back of that data. The tools have never been more widely available, or affordable. As such, there’s no excuse for any business not to…
On 25th May 2018, the EU General Data Protection Regulation (EU GDPR) comes into force, replacing the Data Protection Act. It’s tougher, more wide-ranging, and carries a maximum fine of €20 million, or 4% of global turnover, whichever is higher. Time to get prepared. Who GDPR applies to Anyone who holds data on EU citizens will be subject to the regulations. What counts as…
To celebrate Solar Eclipse Day 2015 we’ve been thinking ‘visibility’ – and what this means for digital marketing! Here are some tips and insights for you to ponder as you gaze at the solar eclipse today…
As we approach the end of the year have you thought about your marketing plans for January 2013? The New Year is a critical time for marketing activity with people returning after the Christmas break filled with lots of New Year’s Resolve!
Many organisations are using social media to reach their audience. Many organisations are using email marketing to reach their audience. And of course all organisations have a website to attract their audience.