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All posts in hospitality and leisure


The Essential EU GDPR Guide

On 25th May 2018, the EU General Data Protection Regulation (EU GDPR) comes into force, replacing the Data Protection Act. It’s tougher, more wide-ranging, and carries a maximum fine of €20 million, or 4% of global turnover, whichever is higher. Time to get prepared. Who GDPR applies to Anyone who holds data on EU citizens will be subject to the regulations. What counts as…

Measuring bricks with bits: analytics for the real world

One of the big advantages of digital marketing is that everything can be measured. And using that data, you can conduct highly targeted marketing based on location, demographics, even individual behaviour on a website. It’s tempting for online marketers to leave the uncertainty of the real world alone entirely. But no matter how digital we get, we are still made of flesh and blood,…

How hotels can increase direct bookings and get more out of OTAs

Online Travel Agencies (OTAs) like Expedia and are responsible for a large proportion of online hotel room reservations but at the same time demand 10-15% in commission fees. Independent hotels are particularly OTA-dependent – on average, more than 42% of independent hotel rooms are reserved online but unfortunately, only 24% of these bookings come via the hotel website, while 76% percent are made…

Hotel Social Media Wisetiger

Driving value from your hotel website using Social Media

The 2014 ShareThis Travel Study has just been published and makes interesting reading for anyone involved in hotel and leisure marketing. ShareThis collected data from its 52 million users recording more than 1.9 billion social posts. Incredibly it found that 10 percent of all shared content was related to the travel, hotel and holiday market – making this sector the most socially shared content on…

A hand holding a smart phone with the words 'Why digital content is King for travel brands' on the screen.

Why digital content is King for travel brands

According to Mike Giannotti from Google Travel at the 101 Holidays members’ forum last week, travel companies must grasp the importance of digital content to ensure market share.

It’s a fact – a well designed hotel website increases profit

“Hotels with poorly designed websites will see a drop in profits” warn researchers. A recent article on the Hotelowner website highlights research by the University of Portsmouth which demonstrates a link