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EU GDPR Guide

The Essential EU GDPR Guide

On 25th May 2018, the EU General Data Protection Regulation (EU GDPR) comes into force, replacing the Data Protection Act. It’s tougher, more wide-ranging, and carries a maximum fine of €20 million, or 4% of global turnover, whichever is higher. Time to get prepared. Who GDPR applies to Anyone who holds data on EU citizens will be subject to the regulations. What counts as…

Measuring bricks with bits: analytics for the real world

One of the big advantages of digital marketing is that everything can be measured. And using that data, you can conduct highly targeted marketing based on location, demographics, even individual behaviour on a website. It’s tempting for online marketers to leave the uncertainty of the real world alone entirely. But no matter how digital we get, we are still made of flesh and blood,…

Is Native Advertising a Good Thing? | Wisetiger

Native Advertising is touted as the Hot New Thing for marketing in 2017. You’ve undoubtedly seen some already. Swiping through your morning New York Times, you’re transported away from the endless slew of Trump you were ‘enjoying’ into something or other about Wi-Fi connected sinks, a “Paid Post” by Philips. It looks, sounds and reads like the rest of the NYT but it’s been…

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Mobile phone with headline of Why Mobile in 2014?

Why Mobile in 2014?

About this time last year I created a presentation to help our clients with some simple and compelling insight into ‘Mobile’ marketing statistics. These stats, I felt, made the reasoning behind developing a mobile website strategy compelling.

Have you planned your New Year Marketing Campaign?

As we approach the end of the year have you thought about your marketing plans for January 2013? The New Year is a critical time for marketing activity with people returning after the Christmas break filled with lots of New Year’s Resolve!