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EU GDPR Guide

The Essential EU GDPR Guide

On 25th May 2018, the EU General Data Protection Regulation (EU GDPR) comes into force, replacing the Data Protection Act. It’s tougher, more wide-ranging, and carries a maximum fine of €20 million, or 4% of global turnover, whichever is higher. Time to get prepared. Who GDPR applies to Anyone who holds data on EU citizens will be subject to the regulations. What counts as…

Learning to love the robot: why you should automate your marketing

The machines are taking over in marketing. One of the big advantages of the big shift online is the sheer amount of data available to aid decisions – and the sheer amount of automation that can be done off the back of that data. The tools have never been more widely available, or affordable. As such, there’s no excuse for any business not to…

Is Native Advertising a Good Thing? | Wisetiger

Native Advertising is touted as the Hot New Thing for marketing in 2017. You’ve undoubtedly seen some already. Swiping through your morning New York Times, you’re transported away from the endless slew of Trump you were ‘enjoying’ into something or other about Wi-Fi connected sinks, a “Paid Post” by Philips. It looks, sounds and reads like the rest of the NYT but it’s been…

Increase your visibility

Increase your visibility – digital marketing tips for Solar Eclipse day

To celebrate Solar Eclipse Day 2015 we’ve been thinking ‘visibility’ – and what this means for digital marketing! Here are some tips and insights for you to ponder as you gaze at the solar eclipse today…

Hotel Social Media Wisetiger

Driving value from your hotel website using Social Media

The 2014 ShareThis Travel Study has just been published and makes interesting reading for anyone involved in hotel and leisure marketing. ShareThis collected data from its 52 million users recording more than 1.9 billion social posts. Incredibly it found that 10 percent of all shared content was related to the travel, hotel and holiday market – making this sector the most socially shared content on…

Viewing SEO competitors is like measuring different size cups: understand your limits

You might be thinking what a strange title for an SEO blog, but once you finish reading this article it will all make sense. At Wisetiger we believe SEO can be measured in a variety of ways from the size of your site to the more technical aspects such as backlinks & keywords.

A hand holding a smart phone with the words 'Why digital content is King for travel brands' on the screen.

Why digital content is King for travel brands

According to Mike Giannotti from Google Travel at the 101 Holidays members’ forum last week, travel companies must grasp the importance of digital content to ensure market share.

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Mobile phone with headline of Why Mobile in 2014?

Why Mobile in 2014?

About this time last year I created a presentation to help our clients with some simple and compelling insight into ‘Mobile’ marketing statistics. These stats, I felt, made the reasoning behind developing a mobile website strategy compelling.

What does your site say about you – Time to be Social!

Social media is nothing new to the online industry but still many companies haven’t embraced it fully. There are many platforms to choose from with many ways to Integrate into your site.