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All posts tagged online marketing

Improve Bounce Rate

How to improve your bounce rate and drive better engagement

What is bounce rate? The bounce rate is the percentage of people who land on your website and immediately move away rather than continuing to interact with the content. This commonly occurs when a website visitor only views a single page and leaves or has a session timeout. This article is aimed at helping you understand the factors involved surrounding the metrics of the…

Viewing SEO competitors is like measuring different size cups: understand your limits

You might be thinking what a strange title for an SEO blog, but once you finish reading this article it will all make sense. At Wisetiger we believe SEO can be measured in a variety of ways from the size of your site to the more technical aspects such as backlinks & keywords.

Optimising your embedded content - the MicroWay!

Optimising your embedded content – the MicroWay!

If you feature embedded content on your website such as iframes or video’s then you may be missing out on optimising that content. Most embedded elements lack search engine friendly data which gives it 

Is social media right for business?

Some highlights from the latest Nielsen Social Media Report – relevant reading for anyone involved in online marketing.