Website and content marketing in financial recruitment
Content Marketing strategy has delivered increase in traffic and enquiries
Responsive design website successfully targets key audiences
Well indexed by search engines for competitive terms and phrases
Howett Thorpe is a leading independent financial and accountancy recruitment specialist who have been established for over 20 years. They offer permanent and temporary recruitment services within Surrey, Hampshire, Berkshire, Middlesex and West Sussex.
Wisetiger has been working with Howett Thorpe since 2009 developing their website and helping them promote themselves to clients and candidates.
The key objective for the digital marketing has been to create an easy to navigate website that displays current vacancies, allow candidates to search for roles within the site’s comprehensive job search function, apply for jobs online and upload CVs. The site also needs to engage with clients, and in a competitive market be well indexed by Search Engines.
The responsive design website is the third version of the site that Wisetiger has developed for Howett Thorpe. It’s been designed and developed to engage and convert new clients and candidates, with an up-to-date style for the modern accounting professional whilst maintaining a tone befitting a recruitment agency with Howett Thorpe’s experience and client base.
Wisetiger also delivers SEO services for Howett Thorpe. The site has excellent rankings for key phrases which have delivered a significant uplift in traffic to the website which has driven more enquiries from candidates and, as a result, attracted more clients to the firm.
"In a competitive market such as recruitment it’s essential to plan and develop a website that performs well in search engines and also generates high levels of enquiries. Howett Thorpe’s website is a great example of both."
Andy Shaw, Wisetiger
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