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Nyman Libson Paul Case Study

Nyman Libson Paul

End-to-end marketing for London chartered accountants

Contemporary new branding helps the firm stand out from the crowd

Website highly successful in driving direct enquiries

Highly targeted marketing campaigns underpin all activity

Objectives

Nyman Libson Paul is the UK’s leading firm of accountants and specialises in the film and theatre industry. They represent some of the best and brightest luminaries in the world of entertainment from film and television to theatre, music and sport. With their identity more than 10 years old, Nyman Libson Paul commissioned Wisetiger to give them a brand overhaul, to bring them up-to-date whilst making them distinctive and appealing within the entertainment marketplace. Wisetiger was required to look at all aspects of the brand from logo and stationery, advertising, promotional materials, literature and website.

Results

Wisetiger conducted brand research amongst partners at the firm as well as competitor brand analysis. The answer was a fresh, modern brand, designed to be relevant and engaging for people within the film, television, theatre, music and sport industries.

A bold new logo was created and rolled out across stationery, advertising and marketing materials. New brochures were also written and produced. The contemporary branding has been well received and succeeds in making Nyman Libson Paul stand out from the competition.

The website has been particularly successful in driving enquiries and Wisetiger has also supported the firm with targeted marketing campaigns supported by printed material, landing pages and forms and PPC advertising.

Reviews

"One of the nice things about the work we’ve done for Nyman Libson Paul is that people always comment about what a good job we’ve done! We’ve enjoyed our journey with NLP – redefining their brand and working with them to change the way they’re perceived in the media and entertainment sector."

Simon Verrall Wisetiger

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Related Content

Website
www.nlpca.co.uk

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