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Carberry Tower Case Study

Carberry Tower

Driving occupancy and bookings for Amazing Venues

Occupancy marketing for exclusive country house hotel

Synxis integration for direct bookings through website

Successfully marketing of the hotel as a wedding and party venue

Objectives

Carberry Tower is an independent Scottish retreat with Royal connections dating back to the 15th century. Just a short drive from Edinburgh, its unique blend of history, tradition, location and facilities makes Carberry the ideal location for all kinds of events. Our objective was to create a website and a digital marketing to promote the hotel as a wedding and luxury dining venue, as well as a place to visit and stay.

Results

Designed to create a lasting first impression, the website provides a brilliant introduction to the hotel through the use of great photography, video and written content. Email marketing allows Carberry Tower to stay in touch with prospective and existing guests, and the website integrates with Facebook and Twitter. The key calls to action on the website encourage web visitors to book online (using Synxis), register and download a brochure, register for emails or complete an enquiry form. 

The website has been highly successful, and along with other hotels in the group this property has now been integrated into the AmaZing Venues website.

Reviews

"The Carberry website has been a powerful marketing tool for the hotel, helping to generate lots of online bookings and enquiries for both the hotel as well as the weddings and functions side of the business."

Simon Verrall, Creative Director

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