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Kinnettles Castle Case Study

Kinnettles Castle

Driving occupancy and bookings for Amazing Venues

Hotel website and marketing for exclusive Scottish hotel

Integration with SynXis booking system for direct bookings

Successfully marketing the hotel as a wedding and party venue

Objectives

Kinnettles Castle is an exclusive hotel and venue near Dundee in Scotland, well known for it’s designer chic interiors and authentic Scottish style. Owned by entrepreneur Mike Clare, Kinnettles is an amazing venue for weddings, parties and events as well as being an amazing place to stay. Our objective was to create a website and a digital marketing package to drive up occupancy, increase bookings and promote the hotel as an exciting and exclusive venue for weddings, events and parties.

Results

Wisetiger’s approach has been to create a stunning website and email campaigns to support marketing activity for Kinnettles. The castle is a stunning hotel so photography has been used to great effect to capture the venue and the experience. Email marketing allows the hotel to stay in touch with prospective and existing guests, and the website integrates with Facebook and Twitter. The key calls to action on the website encourage web visitors to book online (using Synxis), register and download a brochure, register for emails or complete an enquiry form. 

The website has been highly successful, and along with other hotels in the group this property has now been integrated into the AmaZing Venues website.

Reviews

"The website has been extremely successful at generating enquiries and online bookings. The key focus has been on creating interest for weddings, events and parties, with photography and video both having an important role on the website."

Simon Verrall, Creative Director

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