Auto Industry Consulting Case Study

Auto Industry Consulting

Online subscription-based magazine website

Integrated with industry leading membership software

Excellent written content, video and news

Integration with social media

Objectives

Auto Industry Insider is a subscription-based, independent source of engineering information driven by technical experts from within the automotive industry. The business uses hard-won knowledge as well as in-depth research to identify the relevant key industry challenges and their effect on the vehicle repair sector.

Our brief was to design and build their subscription-based website as well as to utilise digital marketing techniques to drive membership numbers.

Results

The site was planned and built to deliver a wide range of content including video, news, reports, blogs, e-newsletters and trends as well as integrated with all the leading social media networks. By integrating the site with industry leading membership software, aMember, Auto Industry Insider was able to accept subscription payments, manage customer profiles, deliver digital content and send newsletters. Membership numbers have increased rapidly since launch.

Reviews

"Many people underestimate the value of good content on a website. Auto Industry Insider has been well planned and delivered to deliver excellent written content, video and news to engage, sign-up and retain their membership base."

Simon Verrall, Creative Director, Wisetiger

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Related Content

Website
www.autoindustryinsider.com

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