Merchant Taylors' School Case Study

Merchant Taylors’ School

School marketing for one of the UK’s leading schools

Website engages with key audiences – prospective parents, existing parents and alumni

Digital marketing supported by printed materials

Open Day marketing materials have been extremely successful

Objectives

Merchant Taylors’ is one of the UK’s leading independent boys’ day schools. Before engaging with Wisetiger, Merchant Taylors’ produced much their own marketing material in-house. In many instances the format of publications hadn’t changed for years, and were often printed or photocopied in the school office. As part of a strategic review, the school recognised that it needed to improve the quality of their communications, to more accurately reflect their values and to provide relevant information to their key audiences – prospective parents and their children, and existing pupils and their families.

Results

Since 2005 Wisetiger has delivered a range of  marketing materials including the design, build and support of a Content Managed website; email marketing to existing parents and to the parents of boys applying to the school; the design and production of the ‘Concordia’ school magazine, open Day advertising, brochures and information booklets for parents and boys.

Reviews

"Thanks very much for all the work… marvellous! The Open Day marketing materials have gone down really well.”

Chris Roseblade, Deputy Head, Merchant Taylors' School

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