Priors Field School Case Study

Prior’s Field School

School marketing and website for Prior’s Field

Designed a contemporary new brand which also reflected the school’s heritage

New website engages with prospective, current and past pupils and parents

Site operates in several languages to appeal to International families

Objectives

Prior’s Field School is a leading girl’s school in Godalming, Surrey. Founded in 1903, the school’s buildings and original crest were designed by the leading Arts and Crafts architect and designer Charles Voysey. Prior’s Field engaged with Wisetiger to improve the perception of the school and reach out to International parents through online and offline communications.

Results

Wisetiger redesigned the school’s branding, incorporating the original school crest designed by Voysey and this was rolled out across all stationery, posters, signage, literature, open day materials and newsletters. Wisetiger achieved the objective of producing a contemporary new brand to sit alongside Voysey’s design produced over 100 years ago. The designs reflect the origins of the school and its Arts and Crafts heritage, while also reflecting the modern educational establishment that the school is today.

Following the success of the branding exercise, Wistiger then designed a new website which engaged with prospective, current and past pupils and their parents with live calendar, news and admissions information.

The multilingual website can be browsed and viewed in English, Chinese, Arabic and Russian to reflect the interest that the school receives from international parents and pupils. Using localisation, the website serves up content to www.priorsfield.com for English, .cn for Chinese, .ru for Russian and .sa.com for Arabic. The different domains support the school's search marketing strategy across international markets.

Reviews

"Thanks for your advice, creativity and speed of delivery."

Mrs Julie Roseblade, Headmistress

"We're delighted with the launch of the Arabic, Chinese and Russian websites. Being able to manage and update their content in one place via Typo3 is proving a significant benefit."

Mrs Anne Robinson
Related Content

Website
www.priorsfieldschool.com

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