Channing School

School website and marketing for Channing School

Streamlined the school’s admissions process

New website features online payment capability, school calendar and newsletter functionality

Design of new school marketing materials

Objectives

Channing is an independent day school for girls aged 4–18 in Highgate, north London. Founded in 1885, Channing is known as a happy and successful school community, with an emphasis on small class sizes and individual achievement.

Wisetiger was appointed to provide marketing materials for the school including a new school emblem, website, newsletters, publications, stationery and recruitment advertising. The brief was to create a consistent look and feel across all forms of communication to reflect the unique personality and history of the school.

The website needed to appeal to prospective parents and students, existing parents and pupils, as well as the wider school community, as well as provide an improved admissions process for the school.

Results

Wisetiger designed and rolled out all marketing materials and branding and launched the new website which featured an online admissions module allowing parents to apply online, add their children to the waiting list and pay admissions fees via the website. The website also features a school calendar, news, email newsletter and videos.