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The answer:
A new design style was created for the brochures in a contemporary, magazine format with bold headlines and punchy copy. Photography was especially commissioned to be used alongside existing library material.
The 10th Anniversary brochure was themed around the future rather than the past. Students from the transport design course at Coventry University were set the challenge of designing the interior of tomorrow’s private jet – tapping into the creative thinking of the next generation of transport designers. The Mustang launch brochure featured details of the new aircraft, range maps, interior detailing and styling.
The results:
Both brochures have been well received. The design and content has successfully supported PR activity, creating awareness amongst opinion formers, the executive aviation industry, new clients and existing customers.
For more information:
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or call Simon Verrall at WiseTiger on 01252 731330.
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