Merchant Taylors' School
Merchant Taylors' School (MTS) is one of the UK's leading independent boys' day schools of more than 800 students. MTS is well-known for its high academic and sporting standards. In the most recent government league tables MTS was 5th best boys' school in the country. The school enjoys superb facilities and a fantastic campus: 250 acres of lakes and countryside where Middlesex, Buckinghamshire and Hertfordshire meet, with over 55 acres devoted to sport.
The brief:
Merchant Taylors' School engaged WiseTiger to help market and communicate with their key audiences - parents, prospective parents, boys and staff. The initial brief was to develop an internet site at the heart of the school's communications requirements, with the ability for staff and students to contribute to its content through the use of a Content Management System. As a result of the successful completion of the website, the school has continued its relationship with WiseTiger with design briefs for printed material including Open Day information books and advertising.
The answer:
Our internet solution for Merchant Taylors' School has a 3-tier Content Management System allowing; Authors to modify existing content or to create new pages, Publishers to approve content and make it live, and an Administrator level with overall control of the website. The site extends to many 100s of pages, providing a community resource within the school, to boys and their families and to the surronding catchment area. The website includes features such as polls, email marketing and downloadable reports.
Our solution for the Open Day booklets recognised that the school needed to jointly communicate with two very different audiences in the most appropriate and appealing way. The Parents book presents factual information delivered in a professional, straight-forward manner, whereas the Boys were presented with an exciting comic-style book complete with quizzes, facts, maps and excitement. The Open Day theme runs through to advertising and magazine advertorials. |
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The results:
The new website and the printed materials have been particulary well received. The school embraces technology and the website demonstrates this to internal and external audiences alike. The printed books have supported the new website, we have even heard reports that the boys' remained absorbed by the comic-style booklets throughout the headmaster's speech on Open Day!
Testimonial:
"Thanks very much for all the work... marvellous!"
Chris Roseblade, Deputy Head (Information Systems)
For more information:
Email us at
or telephone Simon Verrall or Andy Shaw at WiseTiger on 01252 731330.
WiseTiger is currently retained by other schools including; St Helen's School, Northwood, Prior's Field School, Godalming and Woodcote House Preparatory School, Windlesham.
Read our client list for more examples, case studies and testimonials....
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