London Executive Aviation
Generating enquiries for one of Europe's largest executive air charter operators
Mobile and desktop websites provide optimal viewing across a range of devices
Ongoing SEO is delivering increased traffic to the website
Website integrates with ‘empty sectors’ booking system
London Executive Aviation is one of Europe’s largest executive aircraft charter operators flying from six bases around London. The company has been named Best General Aviation Operator in the Baltic Air Charter Association Excellence Awards.
Wisetiger has been delivering marketing support to LEA since 2004 including briefs for a 10th Anniversary brochure, a launch brochure for their new fleet of Cessna Mustang aircraft and promotional mailers and marketing support.
LEA’s digital marketing requirements include their website, mobile website, SEO and social media integration. Importantly, the website integrates with an online air charter booking system and also displays a live stream of ‘empty sectors’ – where empty flights are marketed at reduced cost.
A consistent new design look and feel has been created for the brochures and website in a contemporary style with bold headlines, good use of photography and well-written text. Photography for the brochures was especially commissioned to be used alongside existing library material.
The website has delivered good results generating measured levels of traffic from search engines especially when new content and press releases are posted to the site.
“We're really pleased with our new mobile website. Many of our clients are accessing our website from smartphones and tablets, and from now on they'll be able to enquire about flights on the go. It's a great addition to our marketing activities”.
Sarah Orson, Marketing, London Executive Aviation, LEA
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