Five things to do...

With increasing pressure on marketing budgets and results, marketing needs to be more accountable. Measuring engagement and conversion is key. You need to ensure that your marketing is evolving to incorporate a content driven strategy, and that you are able to reach all of your audience with 5 to 8 messages across the spectrum of channels that are available to the modern internet user.

At Wisetiger we help our clients with a continuous improvement programme of support that helps them evolve their marketing to incorporate modern strategies, techniques and methods of communication. 

The 5 things to do this spring are:

1. Create more content; you can't create enough content and it's good to get into the practice of doing it. Content is useful across so many mediums. It can be used more than once and, with automation, can be reused easily and quickly. 

2. Automate or semi-automate email marketing; from your Typo3 CMS or WordPress powered websites straight into Giraffemail and out to your audiences. We've reduced the time it takes to create and publish a newsletter down to less than 30 minutes.

3. Add a mobile website; using Typo3 or WordPress implementations we can enable your website to responsively deliver content across all devices from smartphones through to tablets and desktops.

4. Track conversion using Google Analytics and Social Manager™; our consultants can help you measure campaign performance through well planned tracking in Google Analytics. And our Social Manager™ platform not only helps you distribute content across your social networks but is also integrated into Google Analytics to help you measure how social media is contributing to your marketing.

5. Integrate content from your website through to email onto social media and beyond; we can help you utilise, distribute and re-purpose your content across the range of channels to reach your target audience.

If you want help with any of these five to-do items let us know.

Contact your Account Manager, call us or simply fill out the form below and we'll give you a call.