October 2014 - Some of the Wisetigers spent two brilliant days at The Independent Hotel Show this week, exhibiting, speaking, meeting new faces and catching up with some old ones.
The show had a great vibe, some brilliant exhibitors, inspiring panel discussions and fantastic attendance from some of the best and brightest independent hotels around.
Marketing and digital subjects were some of the most well-attended panel discussions over the two days, with the show itself tweeting that there was "standing room only at the #gettingsocial session", which featured our very own Andy Shaw (@AndyShawWT) as one of the panelists.
The discussion was chaired by Mr Piers Brown (@BoHoNews), the CEO of Boutique Hotel Media which publishes the industry leading Boutique Hotel News and Serviced Apartment News websites.
The other panelists who joined Andy, included Philip Newman-Hall (@PNH_Hotelier), the Director/GM of Belmond Le Manoir aux QuatSaisons, whose career has spanned 40 years, working with both private owners and group properties, among them Richard Branson's Virgin Hotels; Karen Fewell (@DigitalBlonde), Managing Director of Digital Blonde, a digital consultancy specialising in hospitality, foodservice and food; and Jill Quick (@jillquick), Marketing Consultant at Quick Marketing, who has headed up the marketing teams of luxury hotel groups and private members clubs and has gained experience working in agency and client side roles in the private, public and non-profit sectors.
During the session the experts shared their advice on how, when (and when not to) use Twitter, Facebook, Instagram and other social media channels to make a hotel a key part of the conversation. To see the highlights from the discussion click here.
Photos from top left: Andy Shaw, Wisetiger; Piers Brown, Boutique Hotel Media; Karen Fewell, Digital Blonde; Jill Quick, Quick Media; Philip Newman-Hall, Belmond Le Manoir aux QuatSaisons
