Thai Leisure Group gets Strategic with Wisetiger
Thai Leisure Group owns the restaurant chains Thaikhun and Chaophraya, bringing Bangkok street food and high-end Thai dining respectively to Britain’s high street.
Already sporting Wisetiger designed and built websites - and enjoying continued marketing automation services - the group has now appointed Wisetiger to take a strategic role in supporting its internal digital marketing activities.
Wisetiger will now be supporting the planning and direction of the group’s digital marketing, defining targets and KPIs, measuring outcomes, and making regular recommendations on how to refine and optimise its marketing in everything from search and social to email and on-site.
Andy Shaw of Wisetiger said “This appointment marks a real step forward for both Thai Leisure Group and Wisetiger. Truly effective digital marketing relies on someone taking a proactive, strategic view - defining goals and direction, measuring and making data-driven adjustments. We’re delighted to be taking on that role for a long-term client.”
For more about the Thai Leisure Group, visit www.thaileisuregroup.co.uk