The Thai Leisure Group brings the best of Bangkok eating to over twenty locations across the UK. Thaikuhn recreates the bustling feel of a Thai market to serve up authentic street food, while Chaophraya offers a complete high-end dining experience to rival the finest south east Asia has to offer.
The restaurant group is working to achieve high level data integration, to offer seamless, personalised organic marketing. With Wisetiger’s help, data will be collected at numerous engagement points – Point of Sale, web booking, restaurant Wi-Fi and surveys – to be used in tailored offers and engagement messaging; allowing Thai Leisure Group to interact with their customers on a near-granular scale.
Andy Shaw of Wisetiger said: “Personalisation is a huge growth area of digital marketing, and we’re thrilled to be putting Thai Leisure Group ahead of the curve. The days of blanket offers and messaging are offer, and we hope this programme will be a standard-bearer for the industry in how to collect, manage and use the data available to restaurants.”
The programme is currently being rolled out, and will be subject to ongoing optimisation and expansion.
