Membership Marketing

Membership Marketing

in the Leisure and Fitness sector

Businesses and organisations that rely on memberships have two key objectives. Gain new members - and retain existing members.

It all sounds simple, but in reality these objectives often expand to include upgrading casual users to subscribed members, acquiring new members, upgrading existing memberships, engaging and retaining existing members – and bringing lapsed members back into the fold.

Membership Marketing is a complex area but with the right planning and approach it can be highly successful. At Wisetiger we’ve developed an approach to Membership Marketing that engages, converts and retains members for our clients.

Wisetiger's Membership Marketing service is web-centric, with the website providing a hub for the marketing activity. The marketing plan drives visitors to the website using channels such as content marketing, SEO, email marketing and social media – supported in many cases by printed collateral, advertising and promotional materials.

We’ve delivered some great results for our clients:

  • Everyone Active – 1.5 million new members
  • 1Life – 400% increase in memberships in 5 months
  • Cannons Health Clubs – 20,000 contacts added to database

Our approach can be tailored to meet the varying needs of any business or organisation that relies on memberships, and we work closely with our clients to help them reach their business objectives.

Membership marketing case studies include

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