Increasing table bookings, loyalty and spend
Leveraging customer data to support marketing objectives, increase loyalty and drive an increase in spend – automatically, and in real-time.
The UK restaurant scene is thriving. But with market conditions becoming more competitive and with consumers facing real pressure on their incomes, the need to drive a successful digital marketing strategy has never been more important.
Marketing that works alongside your existing website
Wisetiger's restaurant marketing is cost-effective and can be up and running in as little as two weeks. To save time and resources, it's been designed to work alongside your existing website to harness the most powerful commodity you own. Your customer data.
Developed by Wisetiger to leverage customer data to drive loyalty, SeeWho™ and Engage™ delivers a platform that harnesses your customer data, evaluates customer behaviour and automates marketing based on that behaviour in real-time.
You’re probably already collecting lots of customer data but with SeeWho™ and Engage™ you’ll be able to use this data to drive results.
Our platform integrates various customer touchpoints including:
- Your website: pages visited and data capture from campaigns, offers etc
- Your table management and reservation system: booker contact details, date booking made, size of booking and date booking attended
- Your venue’s Wifi login: data from people logging into your wifi network – great for finding out about the guests that aren’t the ones that booked or paid
- Your EPOS systems: to leverage a loyalty based programme if you have one, payer contact data and payment value
- Email interaction: opens, reads, clicks-throughs etc
Customer data is aggregated in SeeWho™ which allows you to see who is visiting your restaurants, when they visit and their behaviour. It allows you to create all the segmentation of your customer data that you need to know. Vouchers are then emailed from Engage™ with unique barcodes for each customer, based on loyalty data from your EPOS system.
In the example below customer data is used to identify patterns and behaviour. Personalised vouchers are emailed automatically as either a reward or an incentive.
Any kind of behaviour modelling can be defined across your entire customer base to drive a range of loyalty benefits to increase spend and word of mouth marketing.
Find out more
SeeWho™ and Engage™ is a platform that we’ll set up to meet your marketing objectives – we’ll need to work with you, look at your data and plan how it to integrate with your systems and internal processes. We’ll train you how to get the most from the platform and continue to support you.
Get in touch and we'll send you a document with more information about how to leverage customer data to increase loyalty and drive an increase in spend. Or speak to us on 01252 731330 to arrange a demo.
Restaurant marketing case studies
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