Brand development

How do I position my brand to capture the greatest market share?
How is my brand perceived in the marketplace?
Does my brand represent my product or service to my target audience?
Is my brand distinctive?

At WiseTiger our work spans a wide range of businesses and industries, from well known brand names to SMEs. We have an extensive background in brand development, and we understand that the way your brand is perceived can have a major impact on the fortunes of your business. Our brand development programmes are structured around four stages. Not every project requires all four stages, programmes are uniquely created to a meet the needs of a client.

1. Understanding the brand

During this first stage we assess the brand and explore the strengths and weaknesses of the business, the marketplace and the competition. We talk with key personnel, staff, opinion formers and customers. Only by understanding the foundations of the brand are we able to make recommendations.

2. Developing the brand framework

At this stage we establish future Communication Strategy based on our understanding of the brand and the objectives of the business. We will also document company vision, values, competitor positioning, core proposition and ultimately, the personality of the brand, its tone of voice and some broad ideas of what it looks like. This stage also includes some out-of-the-box creative thinking; big picture ideas at this stage frequently provide the foundations for remarkable solutions later on.

3. Strategic, creative design

At WiseTiger our creative design work is driven by the strategic requirements of the client brief and our understanding of the brand and the brand framework. Creative design work might include corporate identity, website design and build, brochures and literature, annual reports, intranets and extranets, marketing collateral and advertising. In addition to the delivery these specific items, brand guidelines can be delivered to help support the brand in years to come.

4. Managed results service

As part of the ongoing development of the brand, we evaluate the effectiveness of online and offline communications through our Managed Results Service to ensure the brand develops to its full potential. We are frequently involved with other branding issues such as sub-brands, mergers and acquisitions, brand guardianship, training and briefing and collaborating with other agencies.

Talk to us if you'd like to find out how our brand development service can change the way your business is perceived.