Farnham Town Council Case Study

Farnham Town Council

Local authority website and digital marketing

Tourism Excellence Award winning website

Appeals to a range of audiences with four clear areas

Social media integration and impressive content delivery

Objectives

Farnham Online is the website for Farnham Town Council – an online resource for residents, visitors and businesses. Farnham is an old English market town one hour south-west of London with narrow streets lined with some of the finest Georgian architecture in the South of England. The parish church and castle date back to the 12th Century.

Wisetiger won a five-way pitch to design and produce the town’s website. Our brief was to produce an appealing and informative website to provide information to the residents of Farnham as well as promoting tourism and business in and around the town. The website was also required to conform with the W3C Web Accessibility Guidelines and be built with a Content Management System to allow the team at Farnham Town Council to manage content and pages on the site.

Results

The design of the website features a specially commissioned illustration of Farnham’s landmark buildings set against a backdrop of the River Wey and the North Downs. The site has been structured into four areas – for visitors, residents, businesses, and information about the council. Other features of the site include a news and events section, a live weather feed, online video and a document download library, committee minutes and agendas. Wisetiger has also delivered podcasts, a comprehensive online survey tool with the website and social media integration with Facebook.

Farnham Online is already being recognised as one of the best local authority websites in the UK and has been awarded a website Tourism Excellence Award.

Reviews

"This is one of the best websites in our portfolio in terms of showcasing everything that a website can deliver, including social media, video, Google Maps and Facebook integration, branding, news, live weather feed and events."

Simon Verrall, Creative Director, Wisetiger
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