Wadworth

Website refresh for one of Britain’s oldest breweries

Planned, designed and delivered to complement Wadworth's brand refresh

Responsive website with Google Maps tool for 'Find a Wadworth Pub'

Forms on the website integrate seamlessly with Wadworth's CRM platform

Objectives

Wadworth have been brewing beer in Devizes since 1875. Founded by Henry A Wadworth, the business passed to his founding partner John Smith Bartholomew and is now in the 4th generation of management by the Bartholomew family. Wadworth operate 240 pubs in a radius of 90 miles from the brewery.

Its 6X ale has been a staple of bar pumps since it was first brewed in 1923, but with the advent of craft beer, Wadworth faces stiffer competition than ever. As part of a radical refresh of its brand, Wisetiger were asked to design and build website to raise consumer awareness but also to generate enquiries from people wanting to run and manage Wadworth pubs.

Results

The new website forms part of a radical refresh of its branding, recontextualising the heritage brewer to appeal to modern drinkers, while still trading on its history – a rejuvenation typified by the double A-side slogan “King of the Old Cool - Hard Craft Since 1875”.

Aside from a fresh, responsive design incorporating beloved pub tropes like wooden floors, the site features a handy “find a pub” tool, integrating with Google Maps for users to find their nearest Wadworth pub on the go.

At the backend, everything integrates with the brewer’s CRM system, allowing them to take applications for job and pub tenant vacancies directly through the site - capturing valuable data along the way.

Reviews

“Wadworth has been a staple of Britain’s rich pub and ale culture for over a century, and we couldn’t be prouder to have played a part in keeping these rich traditions alive – and reminding younger a younger audience that new isn’t always better!”