Occupancy marketing for UK student accomodation
Very well indexed for key search phrases in search engines
More than 80% of all bookings are made through the website
Bespoke integration with TCAS online booking and payment system
With over 19,000 beds, CRM Students is the UK’s largest student accommodation provider. The key objective of the website and digital marketing was to convert website visitors into online bookings, appealing to both UK and overseas students. In turn, the website also needed to integrate with CRM’s comprehensive booking process which called for bespoke development and programming to ensure students could sign up and pay for their accommodation through the website.
Wisetiger’s approach was to create a simple customer journey, by appealing to the target audience and providing a straightforward route from initial enquiry to online booking. Whilst the journey is simple, the amount of information on the website is extensive and includes interactive maps, videos, photos, floorplans and pricing.
Conversion is improved by key calls to action for ‘Book Now’ and ‘Book a Viewing’, and the ‘LivePerson’ online chat is especially popular with overseas students. The website integrates with a TCAS online booking and payment system. It is supported by email marketing to ensure a consistent digital marketing message across all platforms. The responsive design website has a well-planned site architecture which delivers very good results in search engines.
The website's integration with TCAS provides efficient acommodation updates on the website directly from stock availaibility in TCAS. The website shows live availability of rooms, takes registration and online payments and provides students with the ability to sign up to a waiting list when rooms are not available.
“Wisetiger has done an excellent job in supporting CRM Students with building our website and online community. The website is SEO friendly and has helped us to drive high levels of traffic with most students booking accommodation through the website. We’ve received fantastic support and good customer service throughout the years. We are happy to recommend Wisetiger.”
“We really appreciate the hard work your team has put in the past few months from planning to implementation. The new website is such a big step forward and we are truly excited to have this new selling tool to help us to achieve a successful year.”
Priscilla Clayton, CRM Students
Related case studies