Posts by author Andy Shaw en https://www.wisetiger.co.uk/news-blog/author?tx_blog_authorposts%5Baction%5D=listPostsByAuthor&tx_blog_authorposts%5Bauthor%5D=4&tx_blog_authorposts%5Bcontroller%5D=Post&type=250&cHash=6fedcb7607de72eadc06104557006c3f Mon, 11 May 2026 20:32:21 +0000 https://www.wisetiger.co.uk/news-blog/two-decades-of-digital-evolution-with-activecampaignMon, 16 Mar 2026 14:45:19 +0000Andy Shawhttps://www.wisetiger.co.uk/news-blog/two-decades-of-digital-evolution-with-activecampaignDiscover how we’ve spent 20 years as an ActiveCampaign partner – evolving from early email pioneers to experts in sophisticated CX automation and CRM strategy. https://www.wisetiger.co.uk/news-blog/ever-wondered-what-the-future-of-search-looks-like-to-the-people-who-are-building-itMon, 09 Mar 2026 07:22:12 +0000Andy Shawhttps://www.wisetiger.co.uk/news-blog/ever-wondered-what-the-future-of-search-looks-like-to-the-people-who-are-building-it https://www.wisetiger.co.uk/news-blog/why-email-is-still-the-number-one-channel-for-b2b-growthWed, 21 Jan 2026 11:13:00 +0000Andy Shawhttps://www.wisetiger.co.uk/news-blog/why-email-is-still-the-number-one-channel-for-b2b-growthDiscover why email marketing remains the most effective channel for B2B growth. From building long-term relationships to driving measurable results, we explore why this dependable tool is still at the heart of every successful digital strategy. https://www.wisetiger.co.uk/news-blog/can-i-add-my-clients-email-addresses-to-my-email-marketing-databaseFri, 06 Jun 2025 08:22:00 +0000Andy Shawhttps://www.wisetiger.co.uk/news-blog/can-i-add-my-clients-email-addresses-to-my-email-marketing-databaseYes, B2B businesses can add their clients to their email campaigns, but they must do so in a way that is compliant with data protection. https://www.wisetiger.co.uk/news-blog/learning-to-love-the-robot-why-you-should-automate-your-marketingSat, 19 Apr 2025 16:41:00 +0000Andy Shawhttps://www.wisetiger.co.uk/news-blog/learning-to-love-the-robot-why-you-should-automate-your-marketingThis article explains the benefits of marketing automation, including optimization through analytics, personalization, and cost efficiency. It also touches on the future of machine learning in marketing. https://www.wisetiger.co.uk/news-blog/measuring-bricks-with-bits-analytics-for-the-real-worldWed, 19 Mar 2025 16:10:00 +0000Andy Shawhttps://www.wisetiger.co.uk/news-blog/measuring-bricks-with-bits-analytics-for-the-real-worldThis article discusses how to measure the effectiveness of marketing in the real world by combining digital and physical data to create a seamless "omnichannel" customer journey.