The new rules revise the U.K. Privacy and Electronic Communications Regulations 2003 (PECR) apply to cookies, including flash cookies, as well as other technologies that store or gain access to information on users computer (or devices like iPhones). From the 26th, websites are required to gain explicit consent to store the cookie on the users computer (or device). Previously websites only needed to explain how and where cookies were to be used in it’s privacy policy and provide an opt-out capability.
For our analysis of what the changes should mean to you please read our U.K. Privacy and Electronic Communications Regulations 2003 post on Stripey our blog full of informed comment, insight and ideas.
