EnQuest’s corporate brand guidelines had not been updated since 2013 and were out of date and inaccurate in places. They engaged Wisetiger, who has developed and supported their investor relations website since 2019, to review all of the existing brand collateral for both internal and external use. This included nine old PowerPoint templates, typography, colour palettes, logos and images. The result comprised a new simplistic PowerPoint template, logos, image library, creation of new assets and graphics and the publication of new online brand guidelines.
For their public facing communications, rather than publishing a printed set of brand guidelines these have been presented in digital format and include a set of downloadable assets including logos and a library of approved stock photography. EnQuest’s brand guidelines can be viewed at - https://www.enquest.com/media/brand-guidelines/
EnQuest understands that their brand is a visual expression of their purpose and values and the correct and consistent use of it within their communications is important to them. The new brand assets and guidelines give them the ability to deliver a more consistent brand across both their internal and external communications.
Diana Muriel, Group Communications Manager, EnQuest commented,
“A big thank you to you for the support you have given on our Brand Refresh project. The material has been very well received - from the PPT template’s simplicity, to the concept of using our Values and Purpose graphical representations as a core theme as well as the new official colours. The online brand guidelines on the website look great. I am very grateful to you for your careful thought and enthusiasm throughout the project. It was great working with you on this.”