Chaophraya emerges from lockdown with modern refreshed website

Chaophraya [chow-pry-a]; not only the major river and lifeblood of Thailand but also Thai Leisure Group’s premier Thai dining experience, with 6 restaurants across the UK.

 

Wisetiger has supported Chaophraya with their website and digital marketing for many years and it was decided that the Covid-19 Pandemic lockdown was a good time to give the website a visual and functional refresh. As well as a renewed look and feel, it was an opportunity to capitalise on more modern web methods and an updated CMS to enhance the speed and interactivity for the visitor and to gain more control over the content and how it can be shared. 

What resulted was a complete refresh of the site, introducing new galleries, carousels and cards for relevant call to actions. The look of the blog was improved both visual and for SEO purposes. The UX (user experience) improvements, using the latest best practices and development methods has improved the speed and operation of the website which drives improved SEO performance and customer experiences.

The site continues to be fully integrated with their reservation partner and this was switched from Resdiary to DesignmyNight for the relaunch.

The site is integrated with Seehoo™ Hospitality Marketing Platform to analyse visitor data, manage private dining bookings and sell gift cards and e-vouchers. Previously their gift cards and vouchers were being sold via an e-commerce engine and switching to Seehoo™ has improved the user experience as well as creating actionable insights within the automation capabilities of Seehoo™. The Seehoo™ Voucher module allows Chaophraya to create numerous e-voucher campaigns as needed and it is fully integrated with the master Seehoo™ CRM database allowing them to analyse visitor data and buying patterns.

To view the new website visit www.chaophraya.co.uk

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