Wisetiger have been working with CRM Students since 2011 and this is the second version of the occupancy marketing website. The key objective of the site is to convert visitors into online bookings. This has been achieved by integrating a TCAS Booking Engine into the website, taking students from ‘browsing’ to ‘booking’ in one fluid process - increasing bookings and helping CRM fill their accommodation quicker.
The website also captures enquiries from people interested in properties which are either full or not yet available for application. This data capture allows CRM to fully engage with interested students, keeping them informed when properties become available.
Wisetiger has also developed a student guarantor service, partnering with Housing Hand to provide a secure, UK-based guarantor to students, allowing them to pay monthly for their student accommodation.
Speaking after the website went live, Priscilla Clayton, CRM’s Online Marketing Manager said “We really appreciate the hard work your team has put in the past few months from planning to implementation. The new website is such a big step forward and we are truly excited to have this new selling tool to help us to achieve a successful 2015.”
To find out why responsive design is important to CRM and other clients read our Blog article Why Mobile in 2015 – Responsive Design.
Visit the new CRM Students website at www.crm-students.com
