Farnham, Surrey: 21st June 2012 – Wisetiger today announced the launch of Everyone Active’s ‘Be Active Win Gold’ campaign. Encouraging people to try their hand at a new sport, and supporting five GB athletes who train at leisure centres, Everyone Active are capturing the nations excitement around the Summer of Sport.
The sponsored athletes are:
- Mark Hunter (Rowing)
- Andy turner (110m Hurdles)
- Reiss Beckford (Gymnastics)
- Tonia Couch (Diving)
- Jess Hunter (Boccia)
The site profiles each of the athletes plus news, regular updates, training tips and interviews. This feature will give website visitors the opportunity to engage with the athletes and gain a unique insight into their sporting endeavours.
Everyone Active has also devised a loyalty scheme for their members with Gold Member Cards being awarded to individuals who take part in 12 or more activity sessions at Everyone Active leisure centres.
The microsite also promotes Everyone Active’s support for Disability Sport Events – a charitable organisation that makes it possible for disabled people to participate in sport at every level. Throughout 2012, Everyone Active staff and members, will raise money through events and challenges to enable disabled people to take part in sport.
Visit the ‘Be Active Win Gold' microsite at wingold.everyoneactive.com
Simon Verrall, Creative Director at Wisetiger explained “One of the brilliant things about the games unfolding on our doorstep is the potential to engage with local communities on a different level. Everyone Active saw it as the perfect opportunity to grasp the public’s enthusiasm and to do something really positive with it. Their programme of activities which ranges from rowing and gymnastics to trampolining hopes to tap into the public’s imagination and encourage people to be active in new and exciting ways.”
For further information about Wisetiger call 01252 731330 or visit www.wisetiger.co.uk
About Wisetiger
Wisetiger is a results driven digital marketing agency; specialist in website design and management using a blend of technical and creative design. Research proves it takes five to eight messages to win over 80% of a company’s audience - so Wisetiger draws on its in-house design, technology and content tools - to create truly integrated and multi-channel communications strategies for their clients. Clients include Gradpad, Clarenco, Think Apartments, Everyone Active, Merchant Taylors’ School, London Executive Aviation, Shepherd’s Bush Housing Group, Magna Housing Group.
The Company is based at The Old Hop Kiln, Long Garden Walk, Farnham, Surrey GU9 7HX.
Tel: +44(0)1252 731330, Email: hello@wisetiger.co.uk , Web: www.wisetiger.co.uk
