The article on the Econsultancy Blog throws light on the booking experience on many hotel websites and suggests that as many as 94% of people have abandoned booking online because the website provides a poor booking experience.
The full article provides some insight but the key drivers for successful direct bookings on a hotel website are:
- Good user experience on the website
- Good photography and room shots
- Showing lots of date options during the booking phase
- Displaying customer reviews
- Making it work on mobile devices
To find out how Wisetiger has successfully helped hotels increase revenue and drive direct bookings contact us or take a look at the hotels and occupancy marketing pages on our website.
