As part of our ongoing digital marketing support for Nyman Libson Paul we produce regular newsletters for their clients and contacts. There are two newsletters covering key developments in personal and business finance.
Wisetiger has been working with NLP for more than 10 years, and we support them with all of their marketing needs including content planning, copywriting, social media, website support and print materials.
The Personal Tax Newsletter includes articles about planning for inheritance tax, pensions tax relief and the benefits for private landlords considering furnished holiday lettings as a tax-free alternative. In the Business Newsletter there's a timely overview of the PAYE system, an update about data protection and information about business continuity planning.
The newsletters are delivered as a series of articles on the firm's Blog, and as printed Newsletters distributed via our Giraffemail email platform to NLP's marketing database. We also support our client with all of their social activity on LinkedIn and Twitter.
If you're interested in viewing the Newsletters please visit NLP's website, where you can also sign up to receive future issues of their financial news.
The email newsletters are very successful, delivering an excellent open rate via of between 55–60%.
Please talk to us if you'd like to discuss your content strategy for staying in touch with you contacts and clients.