Planning started back in July. It's not the first time we've found ourselves designing for Christmas in the middle of a summer heatwave, but the team pulled out the stops and got straight into the festive spirit with some lovely styling that's quirky, fun and on-brand.
All of the content and offers were added to the website during November, long before the start of Advent. The website automatically switches the different days on and off during December leaving the marketing team at Wadworth to concentrate on other things.
Wadworth's digital marketing also includes social activity on Twitter, Facebook and Instagram. We've been working with Wadworth to make this stand out from the pack at a notoriously busy and competitive time of the year. Email marketing is also successfully driving traffic back to the Advent calendar using our Giraffemail email marketing platform.
Be sure to take a look at www.wadworth.co.uk/advent – there's a fantastic offer available every day! Ho Ho Ho!
Talk to us if you’d like to discuss improvements to your marketing strategy, brand engagement and data capture.