The world's top brands have been published in a report from Brandz.
The highest-ranked UK brand was Vodafone in 23rd place, whilst poor old Tesco has now dropped out of the top 100 (it was 66th last year). Five other UK companies made the top 100 list in 2015, with BT at $17.9bn ranking it 58th.
Top 10 most valuable global brands in 2015 are:
1. Apple, $246bn, up 67%
2. Google, $173.6bn, up 9%
3. Microsoft, $115bn, up 28%
4. IBM, $93.9bn, down 13%
5. Visa, $91.9bn, up 16%
6. AT&T, $89.4bn, up 15%
7. Verizon, $86bn, up 36%
8. Coca Cola, $83.8bn, up 4%
9. McDonald’s, $81bn, down 5%
10. Marlboro, $80bn, up 19%
The full report is available from Brandz.
