Naturally, a key element of the launch of the new company was a brand new website to showcase their two lie-flat business class seating options. Working closely with Unum’s PR agency 8020, who we have worked alongside numerous times, we created a website ready for the launch day.
With a home-page video taking the visitor on a journey amongst the clouds, the website is focussed on engagement and ultimately conversion. The user journey was considered and the website optimised for lead generation with many opportunities for data capture including, downloading fact sheets, requests for presentations and call backs and standard enquiry forms, all aimed at generating as many enquiries as possible.
Unum prides itself on its innovative approach to manufacture and supply and the website has been designed to reflect this innovative nature in both look and feel and tone of voice. Unum’s success criteria for the launch was to gain a lot of press and client attention and the website delivered successfully, experiencing a large volume of traffic on its first day and most importantly generating some enquiries.
Our Director, Simon Verrall comments, “We’re really pleased with how the launch of Unum’s website has gone and the first day far exceeded the client’s expectations. We’re looking forward to working with them along their journey, including the launch of their seat prototype as well as ongoing marketing support including the Hamburg Aircraft Interiors Expo.”
To view the website visit, https://unum.aero/