Wisetiger appointed to market the new Plymouth Life Centre on behalf of Everyone Active and Plymouth City Council

Everyone Active is the UK's leading operator of leisure centres, operating nearly 80 sites across the UK on behalf of local authorities from Lincolnshire to Devon. Everyone Active has recently been awarded the contract to run Plymouth's leisure facilities, including the new world-class Plymouth Life Centre which is due to open early in 2012.

Wisetiger has been working with Everyone Active since 2007 and in the last four years we've delivered a broad range of marketing collateral including the Everyone Active website, membership promotions, advertising, timetables, print materials, email marketing and social media. Wisetiger has played an active role in recruiting new members for Everyone Active, with numbers of active members continuing to grow on a month-by-month basis. The Everyone Active website attracts more than 1,000,000 visits every month.

The work we will be delivering for the launch of the new Life Centre in Plymouth will include updates to the Everyone Active website, signage, advertising, marketing materials and publicity for the grand opening in January 2012. 

Simon Verrall, Creative Director at Wisetiger explained “This is great opportunity to work with Everyone Active to launch one of the UK's leading leisure centres. Plymouth Life Centre is a stunning development, and we're looking forward to making it successful for Everyone Active and for the residents of Plymouth”.

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