November 2013 - Wisetiger unveils a new name and brand identity for Leisure Connection and Harpers Fitness - ‘1Life’.
1Life is a leading provider in the supply of outsourced quality leisure, cultural and fitness services. The company manages over 50 leisure and arts facilities across the UK varying from fitness clubs, leisure centres, swimming pools, theatres and arts centres, to arts and sports outreach services and programmes. Working together with its partners, the organisation will inspire a community of people who look after themselves and others through health, the arts, sport, activity and learning - to encourage everyone to make the most of their ‘1Life’.
With previous perception challenges, Leisure Connection required a radical new look and concept to launch the new-look business in 2014. Wisetiger has been responsible for creating the ‘1Life’ concept from scratch, but it’s more than just a change of name. The new brand will change the shape of the whole business to create an organisation that aims to inspire communities around the UK to look after themselves and to make the most out of life.
‘1Life’ was unveiled for the first time at Leisure Connection’s annual conference at Stoke Mandeville Stadium, and Wisetiger has been responsible for rolling out the the identity across everything from signage and uniforms to marketing materials and brand collateral. Keep your eyes peeled in January 2014 as the new brand is unveiled across all the UK and an exciting new website is unveiled (www.1-life.co.uk).
Enquire now about how Wisetiger can help you change perceptions, create a new brand or refresh your current brand.
