Aimed at golf professionals and coaches, their next generation of 3D swing analysis offers an anytime, anywhere personal sports science studio experience.
As the first iteration of the Guided Knowledge website was launched during the prototype phase of the product, it was primarily aimed at investors. Therefore, a new refreshed website was needed to fully reflect the benefits of the product and drive enquires and sales.
We have redesigned the website to bring the product, rather than the company to the fore. The new site aims to ensure that it’s core buyer; players and coaches, fully understand what it is, how it works and how it will support their game and coaching sessions. The site has the product and its benefits at its centre, keeping pricing transparent and encouraging the visitor to get further information and ultimately to make a firm enquiry. Search Engine Optimisation best practices have been applied to the domain, pages and overall structure of the website, with other SEO factors to drive support, creating leads from search engines. These structures also support the repositioning and strengthening of the product as a brand, and also future-proofs the naming convention for further Dragonfly products, such as Dragonfly Tennis.
The result has been a site that brings the product to life using video explainers, product shots and downloadable brochures, alongside aspirational photography and testimonials. Many new call to action points encourage the visitor to leave their details to gain more information or to book a demonstration or call.
The fully mobile responsive, secure, SEO friendly website can be viewed at https://dragonflygolf.guidedknowledge.com/
