February 2014 - Following the brand launch of 1Life last December, the organisation embarked on a January marketing campaign to increase membership at a key time of year for the industry.
1Life is a leading provider in the supply of outsourced quality leisure, cultural and fitness services. The company manages over 50 leisure and arts facilities across the UK varying from fitness clubs, leisure centres, swimming pools, theatres and arts centres, to arts and sports outreach services and programmes. Working together with its partners, the organisation will inspire a community of people who look after themselves and others through health, the arts, sport, activity and learning - to encourage everyone to make the most of their ‘1Life’.
Throughout January, a series of marketing activities worked in tandem, including leaflets, posters, advertising, banners, email marketing, website, social media and point of sale. The activity increased the numbers of registered users by 12.5% in one month and met all the organisation's sales targets.
View the 1Life website at www.1-life.co.uk.
Enquire now about how Wisetiger can help you build a seasonal marketing campaign to drive sales and membership.
