Farnham, Surrey – 23rd September 2010 – Specialist customer relationship management (CRM) and business intelligence (BI) consultancy, AcroTrend has hired Wisetiger to update its logo, corporate identity and website. It will also use the Agency’s content and PR services to leverage its successful customer reference stories at organisations such as Bobcat, Cancer Research UK and Glaxo SmithKline (GSK).
AcroTrend, which rivals the ‘big five’ consultancies in terms of reputation and capability, now counts many Fortune 100 corporations in its customer portfolio. The Company’s marketing communications ‘refresh’ is a direct consequence of its rapid growth and will reflect its evolution from third party subcontractor to a direct and trusted supplier of high value consultancy and services.
Andy Shaw, Managing Director at Wisetiger commented, “AcroTrend’s experience with technologies such as Oracle BI, Siebel and Microsoft CRM make it a highly skilled resource for organisations needing actionable data, analytics, reporting, upgrades, business improvement and competitive agility. But, it’s increasingly sophisticated range of tools and services; particularly its rationalisation and consolidation methodologies, coupled with its rapid growth have prompted this positive change.”
The project kicked-off, with a half-day strategy and messaging workshop earlier this week.
