Retail e-commerce software provider, hybris engages with Wisetiger’s PR services to enhance its social media presence
Farnham, Surrey – 12th October 2010 – Innovative e-commerce software provider, hybris has joined forces with Wisetiger for issues-based PR and social media outreach across Northern Europe.
Wisetiger will leverage hybris’s success with over 220 companies operating worldwide in retail, such as Adidas, Douglas, Lufthansa, and Toys`R´Us by enhancing the Company’s visibility in both traditional and social media. The campaign will initially focus on Facebook, LinkedIn, Twitter and blogging and will also include a headline-driven research project.
Natalie Sutton, Head of Content Services and PR at Wisetiger says, “Managing reputation across the social media is very much a communications job and should be tightly integrated with all other communications. We will be proactively building on the proven reputation that hybris enjoys for both technical excellence and service delivery; boosting its thought leader status and brand awareness,” she continues. “E-commerce is a very dynamic, exciting and topical subject in the tech sector right now, with online and mobile trading key to economic growth for so many organisations.”
The campaign kicks off in October with Wisetiger’s one-day social media audit and review module.
